

| Company Name | SHOEI CO.,LTD. |
|---|---|
| Established on | March 17,1959 |
| Net sales | 9,047,429,425 ( as of September 30,2011 ) |
| Paid-up Capital | 1,394,778,424Yen |
| President | Hironori Yasukochi |
| Number of Employees | 468 |
| Head Office | 5-8-5,Ueno,Taito-ku,Tokyo |
| Factories | Ibaraki Factory: 1793-1,Haga,Inashiki-shi,Ibaraki Iwate Factory: 27-1,Nooka,Tokuda,Fujisawa-cho,Ichinoseki-shi,Iwate |
| Consolidated Subsidiaries | SHOEI (EUROPA) GMBH SHOEI DISTRIBUTION GMBH SHOEI EUROPE DISTRIBUTION SARL SHOEI ITALIA S.R.L. SHOEI SAFETY HELMET CORPORATION |



Based upon a business concept of "Quality & Value", we are specialized in manufacturing and Selling "premium Helmets" in high quality and high value addition in such aspects as safety, Comfort and fashion.
We have 5 subsidiaries in Europe and U.S.A. SHOEI DISTRIBUTION GMBH in Germany, HOEI EUROPE DISTRIBUTION SARL in France and SHOEI ITALIA S.R.L. in
Italy are distributing our products almost 60% of total volume in whole Europe including sales to their neighboring countries. SHOEI (EUROPA) GMBH in Germany and SHOEI SAFETY CORPORATION in U.S.A. are engaged in control of distributors and sales promotion activities. In collaboration with local distributors, they are performing after-sale-service to improve customer satisfaction.
And also, repair of our products are made in our overseas subsidiaries where qualified repairpersons are stationed and necessary equipments for repair are installed. Not only staying in the offices repairpersons are visiting dealers shops, motorcycle race circuits and tradeshows to satisfy repair request of customers. These enhanced after-sale-services are really improving customer satisfactions.


We consider profit distribution to shareholders to be high priority for our business activities and settle our principle to distribute earnings corresponding to fiscal year end results. We intend to improve the net assets in order to reinforce our financial and operational fundamentals and also implement fiscal year end profit distribution according to 50% dividend payout ratio. Profit distribution at the end of financial year is only scheduled at present, and interim dividends will not be realized.
Due to the above mentioned basic policy, we decided to pay the ordinary dividend amounting to 8 JPYen per share after financial closing at the end of September 2011, decreased by 15 JPYen comparing to the last financial year.
With regard to the use of retained earnings, we are planning to make an investment in R&D and manufacturing facilities to develop new innovative products for our further business progress from a mid-term point of view.
As for dividend as of September 2012, we intend to maintain 50% of dividend payout ratio with the expected amount of 11 JPYen per share, increasing 3 JPYen comparison with the previous fiscal year.
| Security Code | 7839 |
|---|---|
| Stock Market | 2nd Division, Tokyo Stock Exchange |
| Manager of Shareholders List | Mitsubishi UFJ Trust |
| Share Unit | 100 Shares |
| Number of Shareholders | 3,567 as of September 30,2011 |
| Number of Issued Shares | 14,522,400(Number of Treasury Stocks : 750,098) |
